Business administration with focus on marketing


Busi­ness admin­is­tra­tion — WHAT ACU­TALLY IS THAT?

Thanks to their spe­cial skills, busi­ness econ­o­mists are employed in numer­ous areas of the com­pany. At cer­tain inter­faces they are respon­si­ble, among other things, for suc­cess­fully plac­ing the prod­ucts dis­trib­uted by their com­pany on the mar­ket. Dur­ing your stud­ies you will learn the sci­en­tific basics of all rel­e­vant fields of busi­ness admin­is­tra­tion – plan­ning, orga­ni­za­tion, con­trol, lead­er­ship and cal­cu­la­tion. You will learn to use your know-​how to take respon­si­bil­ity for the imple­men­ta­tion and con­trol of the var­i­ous capital-​oriented busi­ness processes.

Where does my jour­ney take me?

a rea­son to be thrilled

Your stud­ies will pro­vide you with a broad exper­tise and qual­ify you for var­i­ous, multi-​faceted man­age­ment tasks in all sec­tors of the econ­omy. So all doors remain open to you with a busi­ness stud­ies degree, but you should focus on a direc­tion that is par­tic­u­larly fun for you dur­ing your stud­ies. If you are aware of your spe­cial inter­ests and abil­i­ties, a wide range of career paths is open to you: e.g. in man­age­ment con­sult­ing, human resources, logis­tics, project plan­ning or finance.

With the addi­tion of the mar­ket­ing spe­cialty you will also qual­ify for a pos­si­ble entry into the diverse, var­ied mar­ket­ing indus­try. In gen­eral you learn to develop strate­gies for a suc­cess­ful mar­ket place­ment in order to con­vince peo­ple of a cer­tain prod­uct, a ser­vice or even an entire com­pany. This means that a wide vari­ety of career oppor­tu­ni­ties await you: for exam­ple as an (online) mar­ket­ing man­ager, prod­uct man­ager, sales man­ager, media plan­ner or mar­ket researcher.

Your dual stud­ies at IP Dynam­ics

That’s how it works!

Your dual stud­ies at IP Dynam­ics fol­low a struc­tured process that is deter­mined by a reg­u­lar alter­na­tion between courses and prac­ti­cal work. On two fixed days per week you go to the acad­emy for your stud­ies, on the other three days to work in the com­pany. Your every­day study life includes all learn­ing fields of busi­ness admin­is­tra­tion, such as account­ing, orga­ni­za­tion and cor­po­rate and per­son­nel man­age­ment, law, cor­po­rate man­age­ment and busi­ness math­e­mat­ics.

Once per semes­ter you will spend two weeks at a time at any loca­tion of the acad­emy. Dur­ing these focus phases you will get to know the learn­ing fields of your mar­ket­ing field, e.g. intro­duc­tion to mar­ket­ing & dig­i­tal media, design and con­trol­ling of mar­ket­ing com­mu­ni­ca­tion as well as event and trade fair com­mu­ni­ca­tion. In the last semes­ter, you can also secure your addi­tional qual­i­fi­ca­tion as a Dig­i­tal Mar­ket­ing Man­ager with a com­pul­sory elec­tive mod­ule.

Your daily busi­ness at IP Dynam­ics

Excit­ing and var­ied

  • You coor­di­nate the activ­i­ties in the social media area
  • You search for cur­rent top­ics and write arti­cles that might be of inter­est to our poten­tial cus­tomers
  • You edit clip­pings and take care of their stor­age
  • You main­tain doc­u­ments for inter­nal com­mu­ni­ca­tion and infor­ma­tion
  • You enliven inter­nal com­mu­ni­ca­tion by dri­ving our social enter­prise net­work
  • You main­tain and opti­mize the con­tent of the cor­po­rate web­site
  • You are a gen­eral sup­port for any tasks in the mar­ket­ing team

Specifics of the prac­ti­cal phase at IP Dynam­ics


  • You take part in the joint onboard­ing week with all appren­tices and stu­dents
  • You can par­tic­i­pate in any of the many IPD sports events
  • You are an inte­gral part of the mar­ket­ing team and meet your col­leagues at the same level
  • You can take a lot respon­si­bil­ity, but you’re never alone
  • You are involved in trade fair appear­ances
  • You will take part in excit­ing work­shops and train­ing courses in var­i­ous spe­cial­ist areas. For exam­ple, you can acquire cer­tifi­cates for InDe­sign or Pho­to­shop
  • You work with the lat­est tech­nol­ogy at a mod­ern equipped work­place

Any more ques­tions? Feel free to con­tact us!


Intern­ship, dual study pro­gram, appren­tice­ship, per­ma­nent Posi­tion, vacan­cies or spec­u­la­tive appli­ca­tion: Get in touch with us.