Thanks to their special skills, business economists are employed in numerous areas of the company. At certain interfaces they are responsible, among other things, for successfully placing the products distributed by their company on the market. During your studies you will learn the scientific basics of all relevant fields of business administration – planning, organization, control, leadership and calculation. You will learn to use your know-how to take responsibility for the implementation and control of the various capital-oriented business processes.
Your studies will provide you with a broad expertise and qualify you for various, multi-faceted management tasks in all sectors of the economy. So all doors remain open to you with a business studies degree, but you should focus on a direction that is particularly fun for you during your studies. If you are aware of your special interests and abilities, a wide range of career paths is open to you: e.g. in management consulting, human resources, logistics, project planning or finance.
With the addition of the marketing specialty you will also qualify for a possible entry into the diverse, varied marketing industry. In general you learn to develop strategies for a successful market placement in order to convince people of a certain product, a service or even an entire company. This means that a wide variety of career opportunities await you: for example as an (online) marketing manager, product manager, sales manager, media planner or market researcher.
Your dual studies at IP Dynamics follow a structured process that is determined by a regular alternation between courses and practical work. On two fixed days per week you go to the academy for your studies, on the other three days to work in the company. Your everyday study life includes all learning fields of business administration, such as accounting, organization and corporate and personnel management, law, corporate management and business mathematics.
Once per semester you will spend two weeks at a time at any location of the academy. During these focus phases you will get to know the learning fields of your marketing field, e.g. introduction to marketing & digital media, design and controlling of marketing communication as well as event and trade fair communication. In the last semester, you can also secure your additional qualification as a Digital Marketing Manager with a compulsory elective module.
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